The farm-level price of GI-tagged Vazhakkulam pineapple A grade green fruit has come down to ₹10 per kg, while B and C grades are hovering between ₹3 to ₹5... This has hit sales, especially of premium grades ... Subdued Sabarimala season ... As the production cost is above ₹20 per kg, the government should announce an MSP in proportion to the production cost.